Welcome To The Jungle - Navigating the Music Business in Australia
Now in a 3rd Edition
Melbourne entertainment and media lawyer, journalist and educator Andrew Watt has written a 570 page “anecdotal textbook” for the Australian music industry. Now in its third edition the book has been updated to include the latest developments in the live and recorded music industries.
Drawing on interviews with over 100 key players from the Australian and international music industry and combining that with his first hand experience as an artist manager, venue owner, lawyer, publisher and music business lecturer, Andrew Watt has compiled an invaluable guide to the Australian Music Industry that will be an essential reference for music business students, artists and people already working in the industry.
“I wanted to create a different type of textbook”, said Watt. “There are a number of books out there that provide good, factual information about many aspects of the live and recorded music industries, but none of those books speak with the experience, knowledge and first hand anecdotes of those people currently working at the pointy end of the business, on a daily basis.”
Drawing on his classroom experience Watt saw that music business students were being well informed about the essential framework of the industry but there was a disconnect between the classroom and the cut and thrust of the business in the real world.
“It would be impossible for any student to get access to all the key people in the industry for a one-on-one download of their knowledge and experience”, said Watt. “Welcome To The Jungle bridges that gap and that couldn’t have happened without so many key industry people being very generous with their time and thoughts. The book is a unique document in that respect.”
The music industry is a fast evolving business with disruption occurring to the established business models both in recorded music and the live touring scene. It’s essential that any artist wanting to build a career understands who does what in the business as quite literally their career will depend on that knowledge.
“I think that anyone connected to the music business either as an artist or behind the scenes could benefit from some or all of the book”, said Watt. “It’s designed to be read either cover-to-cover or selectively, depending on what role in the industry interests you.”