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Showing 31–40 of 44 results
Module 6C: Live Venue OperationsThe business of a live music venue is not what is seems! Many people both inside and outside the music industry do not understand the intricacies of the live venue business and as a result do not maximise the business they do in the live area. This Module examines what is involved in the operation of a live music venue.
Module 6D: The Role of the Venue BookerThe role of the venue booker is one of the most attractive in the business of live music and it is a far more complex role than it initially appears. This Module examines the role of a talent booker at a live venue and is obviously essential for anyone seeking that role, but also for any artists, managers, agents and others wanting to play in venues.
Module 6E: The Role of the AgentAn agent is one of the most important people in an artists career and its also one of the most exciting roles in the live music industry. This module examines the agent's roles and responsibilities and is a vital module for any prospective participant in the live music business.
Module 6F: The Business of the PromoterThe business of concert, tour and festival promotion is a complex and detailed business. This Module uncovers the way in which in the business of concert promotion operates and is essential viewing for anyone seeking to work in the touring or festival industry in any capacity, as those businesses are powered by the activities of promoters.
Module 6G: The Economics of PromotionThe business of the promoter is an intriguing example of a number of economic concepts, that shape the way the industry operates, the risk/reward nature of the business and the operation of the participants. This module examines the nature of the economic models that operate in the concert promotion business.
Module 7A: Introduction to Marketing & BrandingIncreasingly the music industries are about the processes of branding and marketing that make the connection between artists, their music and the audience. This Module looks at the concepts of brand and marketing as they apply to the music industries and is a module that any artist and any person seeking to work in the music industry must understand.
Module 7B:Artist MarketingThe process of connecting an artist and their music to the potential audience for that music is a complex series of techniques and methods designed to created an integrated marketing plan. This module gives a thorough overview of this process leading to a deep understanding of great importance to artists and anyone involved in the process of music marketing.
Module 7C: Music Publicists.The role of the music publicist is one of the most sought after roles in the music business. Whether operating in the live concert and event area or in the publicity of recorded product, the publicist plays a key role on the marketing process. It's also a role that is frequently misunderstood. This module looks at the role of publicity and publicists in the modern music business.
Module 7D: Radio and Radio PromotionRadio has always been a vital aspect of reaching the audience for music and it's importance is still very high. Every participant in the music industry must still have an understanding of the importance of radio in all its modern forms. This Module looks at the significance of radio and radio promotion in the modern music industry.
Module 7E: Digital MarketingIt's no secret that digital marketing has revolutionised marketing in just about every industry. In many ways the music industry is at the forefront of digital marketing due to the suitability of the core product - music. This Module looks at the fast emerging area of digital marketing as it applies to the music industries.