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ARTIST MANAGEMENT

The stream provides essential knowledge for any artist and anyone considering the role of artist manager.

The relationship between the artist and their manager is probably one of the greatest influences on the prospect of success of a career in music. But it’s also an area that is frequently mis-understood. This stream examines the business of artist management from the perspectives of both the artist and the manager and considers the structure of management businesses and legalities of management contracts.The stream draws on exclusive interview content with some of the worlds most respected managers and is provides essential knowledge for any artist and anyone considering the role of artist manager.


I first crossed paths with Andrew in the 1980’s when he was a keen young lawyer who also did record reviews of the acts on Mushroom Records. Thirty years later, I am still running Mushroom Music Publishing and he is still keen. He was welcome in our Promotions Department which was unusual. They didn’t suffer fools gladly. The fact that he had good taste in artists had a bit to do with his acceptance. He went on to manage Julia Darling who got a US record deal and moved to New York. That led to managing Russell Crowe. There are some jobs that most people stay away from, such as wrestling with alligators in Queensland reptile parks. Russell fell into that category but Andrew wasn’t fazed. He also managed Russell’s charming wife Danielle Spencer which was the upside.

More recently Andrew has become closely involved in music education, delivering lectures at several institutions with music and copyright at the heart of that. He continues his law practice advising a new generation of artists. That led to the first edition of his comprehensive book on our industry - Welcome To the Jungle published in 2014. While some texts contain many pages of somewhat dry information, the real key to the music business is in it’s heartbeat. That means knowing the key people and understanding how they operate. That is not only what they do but why and how. Having rubbed shoulders with many of them and having been taken into their confidence, he has a unique insider’s view.

- Ian James, Mushroom Music

 




LET'S BREAK IT DOWN



MODULE 5A: THE ARTIST - MANAGER RELATIONSHIP.

Looks at the nature of the relationship between an artist and the manager. This relationship goes to the core of the success of an artist and can also jeopardise that success. For managers, it's important to understand the nature of the relationship rather than the many myths that exist in the area.

MODULE 5B: STRUCTURES OF AN ARTIST MANAGEMENT BUSINESS

A manager is entrusted to manage the business of their artists, but they also need to manage their own business - the business of management. The Module looks at the various ways to structure an artist management business and is essential for any prospective managers and any artists who seek to understand how managers operate.

MODULE 5C: PHILOSOPHIES OF ARTIST MANAGEMENT.

Australia has some of the great artist managers in the music business. This Module looks at the way that some of our leading managers look at their role, and includes exclusive content and comments direct from the mouths of these successful managers.

MODULE 5D: THE MANAGEMENT AGREEMENT.

The management relationship is governed by a management contract. This module looks at the typical management agreement and considers the key clauses that can be found in the contract and why they are important for both the artist and the manager.

 

Your Instructor


Andrew Watt
Andrew Watt

Andrew Watt, author of Welcome To The Jungle – Navigating the Music Business In Australia, an anecdotal textbook for the music business in Australia, teaches a number of music industry related subjects at tertiary colleges including Melbourne University, Victoria University, Collarts and RMIT.

Andrew's exceptional career in the music industry began as the founder, editor and publisher of music-centric street magazine InPress. Andrew went on to become a music publisher with the Paul Dainty Corporation, an artist manager of high profile acts both in Australia and the USA, a television producer with multiple network credits including Executive Producer of Rock Soldiers (a documentary on the Australian concert touring world) and a music journalist and commentator.

Andrew has a wealth of anecdotal hilarity from years of backstage fun and misadventure, he doesn't just teach the Music Industry - he lives in it. Read more about Andrew Watt here.


Not only did Andrew provide an exceptional insight and understanding into the Music and Entertainment industry, but with his ongoing support and encouragement, he helped me break into the Film and Television industry of which I now hold a full time position and potential life-long career.

Andrew is an inspiring educator, lecturer and all round great human being who has given me a whole new way to look at the Entertainment Industry and my life moving forward, and for this I am forever grateful.

- Daina, Student

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Frequently Asked Questions


Who should do this course?
Anyone who wants to be a productive and successful participant in the music industry - whether as an artist (performer, songwriter, producer, performer) or someone working in the business of music (managers, record labels, agents, promoters etc). The course is suited to beginners and also to those already with their foot in the door of the industry and wanting to accelerate their career progress.

What will I learn from this course?
Knowledge! Genuine, real knowledge. The Music Business Education course has been designed to provide students with no-nonsense, no-hype, accurate and current knowledge about the realities and operation of the music industry. The course has been designed by a professional educator who has also successfully worked in the music industry as an entertainment lawyer, international artist manager, music journalist and music publisher and draws on years of personal experience and relationships with hundreds of real major players in the music industry. You will learn the structure, roles and realities of the industry, in the language used by industry insiders and the proven practices used by successful participants in the industry.


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