Who should do this course?
Anyone who wants to be a productive and successful participant in the music industry - whether as an artist (performer, songwriter, producer, performer) or someone working in the business of music (managers, record labels, agents, promoters etc). The course is suited to beginners and also to those already with their foot in the door of the industry and wanting to accelerate their career progress.
What results have previous students achieved?
Andrew Watt's industry students have landed jobs at management companies, music publishers, talent agencies, production companies, record labels and other industry companies. These companies include Mushroom Group, Live Nation, Lemon Tree Management (Tash Sultana), UNFD, Premier Artists, 123 Agency, Native Tongue Publishing, Triple J, Ditto Music, Studio Legal, Princess Pictures, The Music, Parlour Gigs, Out On The Weekend festival and many, many more. They have worked with some of Australia's leading artists. Artist students have planned and executed successful releases, tours and festival placements, developed career plans and made money from their careers as musicians.
What will I learn from this course?
Knowledge! Genuine, real knowledge. The Music Business Education course has been designed to provide students with no-nonsense, no-hype, accurate and current knowledge about the realities and operation of the music industry. The course has been designed by a professional educator who has also successfully worked in the music industry as an entertainment lawyer, international artist manager, music journalist and music publisher and draws on years of personal experience and relationships with hundreds of real major players in the music industry. You will learn the structure, roles and realities of the industry, in the language used by industry insiders and the proven practices used by successful participants in the industry.
What won't I get from this course?
You won't receive the any unrealistic promises, gimmicks, marketing jargon and double-talk, "sure-fire" secrets for massive success or guaranteed plans for global fame. Those things just don't exist. The music industry doesn't have any secret formulas for success - just talent, hard work and knowledge. Music Business Education cannot provide you with talent, nor give you a magical injection of work ethic - but we guarantee you we will provide accurate and essential knowledge that gives you the best chance of building a sustainable career in the music business.
What else do I get when I enrol in the course?
Every student enrolling in the course has access to our private Facebook group where we can discuss careers, opportunities and developments in the music industry. Students enrolling in the full course will receive a free copy of Andrew Watt's acclaimed music business textbook, Welcome To The Jungle - Navigating the Music Industry in Australia (580 pages), featuring interview content from over 100 leading music industry professionals. Upon completion of the full course each student will receive a one hour private consultation with Andrew Watt regarding their future plans and direction in the music industry - either as artists or industry professionals.
What else are we trying to sell you?
Nothing but our music business education course. We wont be up-selling you into VIP programs, "special" premium courses or career planning consulting services. We are satisfied that our courses are an incredibly useful and deliver exactly what we say they will and we don't have any hidden agenda to entice you into parting with any further funds.
How was this course created?
The Music Business Education course was developed with the support of the Creative Victoria department of the Victorian State Government through their fantastic Music Works grants program. The courses were identified as an important project for the purpose of building capacity in the music industry.
How much content is there in the course?
There are currently 44 modules in the course - that's right, 44 different lessons, of 12-20 minutes each. That's a total of around 11 hours of vital content. On top of that each module has additional reading material, supplementary videos, downloadable documents and important links.
How is this Online Course delivered?
The course is delivered to students by videos, quizzes and other resources that can be streamed on the reliable and internationally popular Teachable platform which works on your smartphone or computer.
When does the course start and finish?
The course is completely on-line and there are no trimesters or semesters. It is a completely self-paced on-line course - you decide when you start and when you finish and how quickly you want to power through the education.
How long do I have access to the course?
After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own. New materials and resources are added all the time, so your knowledge and information will never be out of date.
Who is Andrew Watt?
Andrew is a practising entertainment and media lawyer who has worked as some of Australia's leading entertainment and commercial law firms. He was the founder of Melbourne street press publication InPress, the director and co-owner of entertainment and music venue The Saloon Bar, the Manager of a music publishing company as part of the Paul Dainty Group, a music television producer and an artist manager for artists signed to major and independent labels and publishers in Australia and the USA. Andrew has lectured in music business subjects at institutions such as Melbourne University, Victoria University, Australian Institute of Music (AIM), RMIT, Collarts, Box Hill Institute and JMC Academy. Andrew is the author of acclaimed music business textbook, Welcome To The Jungle - Navigating the Music Industry in Australia. Many testimonials from students and leading music industry figures can be seen on our website.
Is this course accredited?
No, this course does not provide you with a Bachelor degree or Diploma. It is completely about industry recognised knowledge and information. There are quizzes that enable you to check your progress and you have access to information and feedback from the course creator, but you are not required to pass exams in order to progress through the course. This course can be done in conjunction with tertiary degree or diploma programs and we believe our content can be an invaluable resource for students seeking to do well in those courses.
Are you financially connected to any industry people or companies you mention in the courses?
No. But when we talk about a particular business or person from the music industry it's based on our personal knowledge of that business and their practices. No other businesses stand to financially benefit from your enrolment and our business is independent of financial connection to any other business.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 7 days and we will give you a full refund.
Who is the book for?
Welcome to The Jungle – Navigating the Music Business In Australia is aimed at people who want to work in the music business, but not necessarily as musicians. It’s not exclusively aimed at people who want to be the next big mover and shaker in the business, although there is plenty of good advice in here from people who are at the top of the tree. It’s for anyone who wants to get a foot in the door, to see what’s on the other side and where it may lead. However, working and aspiring musicians should read this book. If you are a musician you are going to have to deal with a lot of people who don’t know a G string from a g-string. Among them, could be some of the most important people in your career. You need to understand what these people do and, more importantly, how and why they do it. Your music might be your business card, but you are in the minority. The motivations and passions of the people you work with outside your band are what will make the difference between you being a successful artist and another weekend hobby musician. Those that are already working in a part of the business could also benefit from reading this book. It’s a big and diverse industry and it attracts a wide variety of people with vastly different backgrounds and skill sets. The various right hands don’t always know what the various left hands are doing, or how they are doing it. There isn’t anyone already working in the industry that couldn’t benefit from learning more about their contemporaries. Welcome To The Jungle – Navigating the Music Business In Australia is available for sale now as a paperback.