FOUNDATION
The Essentials
This course, broken into three modules, provides the essential framework for understanding the operation of the music business. It will equip students with the building blocks needed to navigate the later courses and to commence a career in music sounding like a professional. The Foundation course reveals the essential connection in the music business which impacts on every artist and every industry professional, and introduces the business models that sit behind both live and recorded music. Foundation instantly corrects many mis-conceptions about the business of music and puts students on the right path to success.
I have known Andrew since he joined Music Victoria’s industry education sub-committee about 6 years ago. He has recommended a number of bright students for internships.
Andrew's passion and knowledge for music education is inspiring for young people who want to forge careers in the music business. His recent book 'Welcome to the Jungle' is the most thorough and up-to-date publication summarising the current (and ever changing) landscape of the music business and opportunities within in the industry. Andrew draws on many years of experience as a publisher, journalist, teacher, lawyer and manager and it is important that this knowledge is passed on to the next generation of music industry professionals.
- Patrick Donovan, Music Victoria
LET'S BREAK IT DOWN
MODULE 1A: ORIGINS OF THE MUSIC INDUSTRIES
Introduces students to the history of music as an industry or business and is an important foundation module for the rest of the course. Many of the concepts examined in this introductory module emerge again in later units making this an essential platform.
MODULE 1B: TRADITIONAL PERSPECTIVES OF THE MUSIC INDUSTRY
Looks at the supply chain model of the music industry and is essential to understanding the way the industry has functioned since its inception. Examines the processes of artists and their music as they move through the industry before getting in front of consumers.
MODULE 1C: MODERN PERSPECTIVES OF THE MUSIC INDUSTRY
In the modern music business there a number of new theories and practices that impact on the way business is done and students need to be aware of the terminology and practice currently being used. This module introduces new ways of looking at the modern music industry and opens students up to speaking its language.
Your Instructor
Andrew Watt, author of Welcome To The Jungle – Navigating the Music Business In Australia, an anecdotal textbook for the music business in Australia, teaches a number of music industry related subjects at tertiary colleges including Melbourne University, Victoria University, Collarts and RMIT.
Andrew's exceptional career in the music industry began as the founder, editor and publisher of music-centric street magazine InPress. Andrew went on to become a music publisher with the Paul Dainty Corporation, an artist manager of high profile acts both in Australia and the USA, a television producer with multiple network credits including Executive Producer of Rock Soldiers (a documentary on the Australian concert touring world) and a music journalist and commentator.
Andrew has a wealth of anecdotal hilarity from years of backstage fun and misadventure, he doesn't just teach the Music Industry - he lives in it. Read more about Andrew Watt here.
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Not only did Andrew provide an exceptional insight and understanding into the Music and Entertainment industry, but with his ongoing support and encouragement, he helped me break into the Music industry of which I now hold a full time position and potential life-long career.
Andrew is an inspiring educator, lecturer and all round great human being who has given me a whole new way to look at the Entertainment Industry and my life moving forward, and for this I am forever grateful.
- Daina, Student
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