Understanding the people and processes that drive the industry is essential to any artist or industry participant
The live music industry is massive and complicated and an understanding of the people and processes that drive the industry are essential to any artist or industry participant who hopes to survive and thrive in the business. This stream considers the activities of Agents, Promoters, Venue Operators, Concert and Venue Promoters and Venue Bookers and explains how these roles interact and what business models underpin their operations. The stream looks at the economic models in the live music business and de-mystifies the often complex machinery of the live music business.
Andrew Watt’s insights and knowledge in music business are pretty hard to match in this country. His understanding of the overall industry is best exemplified by his recently released book ‘Welcome To The Jungle’ (now an updated reprint). He’s a ‘go-to guy’ if you need to be put on the right path.
- Michael Parisi, Michael Parisi Management
LET'S BREAK IT DOWN
MODULE 6A: THE LIVE MUSIC ECO-SYSTEM
The live music industry is a complicated collection of roles and businesses all operating on different business models and risk profiles. This Module identifies all the key players, roles and businesses in the live music industry and is an important foundation for anyone seeking to participate in the live music sector.
MODULE 6B: LEGAL IMPLICATIONS OF LIVE MUSIC
Live music can be a treacherous area from the legal perspective. Issues of liability and consumer law abound. This Module considers the various legal aspects that are significant in the live music industry and should be taken by anyone working with or for artists, promoters and venues and anyone involved in production and marketing of live performances.
MODULE 6C: LIVE VENUE OPERATIONS
The business of a live music venue is not what is seems! Many people both inside and outside the music industry do not understand the intricacies of the live venue business and as a result do not maximise the business they do in the live area. This Module examines what is involved in the operation of a live music venue.
MODULE 6D: THE ROLE OF THE VENUE BOOKER
The role of the venue booker is one of the most attractive in the business of live music and it is a far more complex role than it initially appears. This Module examines the role of a talent booker at a live venue and is obviously essential for anyone seeking that role, but also for any artists, managers, agents and others wanting to play in venues.
MODULE 6E: THE ROLE OF THE AGENT
An agent is one of the most important people in an artists career and its also one of the most exciting roles in the live music industry. This module examines the agent's roles and responsibilities and is a vital module for any prospective participant in the live music business.
MODULE 6F: THE BUSINESS OF THE PROMOTER
The business of concert, tour and festival promotion is a complex and detailed business. This Module uncovers the way in which in the business of concert promotion operates and is essential viewing for anyone seeking to work in the touring or festival industry in any capacity, as those businesses are powered by the activities of promoters.
MODULE 6G: THE ECONOMICS OF PROMOTION
The business of the promoter is an intriguing example of a number of economic concepts, that shape the way the industry operates, the risk/reward nature of the business and the operation of the participants. This module examines the nature of the economic models that operate in the concert promotion business.
Andrew Watt, author of Welcome To The Jungle – Navigating the Music Business In Australia, an anecdotal textbook for the music business in Australia, teaches a number of music industry related subjects at tertiary colleges including Melbourne University, Victoria University, Collarts and RMIT.
Andrew's exceptional career in the music industry began as the founder, editor and publisher of music-centric street magazine InPress. Andrew went on to become a music publisher with the Paul Dainty Corporation, an artist manager of high profile acts both in Australia and the USA, a television producer with multiple network credits including Executive Producer of Rock Soldiers (a documentary on the Australian concert touring world) and a music journalist and commentator.
Andrew has a wealth of anecdotal hilarity from years of backstage fun and misadventure, he doesn't just teach the Music Industry - he lives in it. Read more about Andrew Watt here.
Not only did Andrew provide an exceptional insight and understanding into the Music and Entertainment industry, but with his ongoing support and encouragement, he helped me break into the Film and Television industry of which I now hold a full time position and potential life-long career.
Andrew is an inspiring educator, lecturer and all round great human being who has given me a whole new way to look at the Entertainment Industry and my life moving forward, and for this I am forever grateful.
- Daina, Student
Get started now!
Frequently Asked Questions