The recording business is a frequently mis-understood, often with serious consequences for artists and those that work with them. This stream provides essential understanding of the process and participants in the recorded music industry and explains how the many pieces fit together. Covering the roles and businesses at all levels - from multi-national companies to small independent labels and independent artists - this stream cuts through the clutter and provides vital knowledge for any artist wanting to release music and all those people that aspire to participate in that process. The stream explains the key characteristics of recording businesses, the economic and business models that drive the recorded music business and the types of contracts used in the recording industry.
Andrew Watt’s insights and knowledge in music business are pretty hard to match in this country. His understanding of the overall industry is best exemplified by his recently released book ‘Welcome To The Jungle’ (now an updated reprint). He’s a ‘go-to guy’ if you need to be put on the right path.
- Michael Parisi, Michael Parisi Management
LET'S BREAK IT DOWN
MODULE 3A: THE BUSINESS OF RECORDED MUSIC
Introduces the business models that underpin the recorded music industry - and provides key concepts that will be developed in later modules. This is a vital module towards understanding the operation of the recorded music industry.
MODULE 3B: THE ECONOMICS OF THE MUSIC INDUSTRY
Dives into the economic principles upon which the music business operates and allows students to view the music industry as an advanced business -person does, rather than as a music fan. This is an important module in making that transition.
MODULE 3C: INSIDE A RECORD COMPANY
Opens the doors to a record company to reveal the roles and functions performed by people working there and provides many insights to these companies only available to insiders.
MODULE 3D: THE MAJOR LABEL LANDSCAPE
Considers the position of the major labels - Warner, Sony and Universal. The recorded music business has been subject to great change and evolution on this change has been felt most strongly in the role and business of major labels - still dominant forces in the music business.
MODULE 3E: UNDERSTANDING INDEPENDENT LABELS
Independent records labels (or indies) have a vital role to play in the current recorded music landscape. This module goes to the heart of the indie label world and speaks to a number of important players from the indie world.
MODULE 3F:OVERVIEW OF RECORDING CONTRACTS
Looks at the form and detail of recording contracts - the document that governs the relationship between the artist (and their music) and their record company. This unit is essential for artists, managers and anyone wanting to work in the record company area.
MODULE 3G:DISTRIBUTION AND AGGREGATION
Looks at the evolution and current state of play in the distribution of music - taking in a consideration of the business of physical distribution, the world of digital distribution and the role of innovative service companies like digital aggregators. This unit is vital for artists, managers and anyone dealing in recorded product.
Andrew Watt, author of Welcome To The Jungle – Navigating the Music Business In Australia, an anecdotal textbook for the music business in Australia, teaches a number of music industry related subjects at tertiary colleges including Melbourne University, Victoria University, Collarts and RMIT.
Andrew's exceptional career in the music industry began as the founder, editor and publisher of music-centric street magazine InPress. Andrew went on to become a music publisher with the Paul Dainty Corporation, an artist manager of high profile acts both in Australia and the USA, a television producer with multiple network credits including Executive Producer of Rock Soldiers (a documentary on the Australian concert touring world) and a music journalist and commentator.
Andrew has a wealth of anecdotal hilarity from years of backstage fun and misadventure, he doesn't just teach the Music Industry - he lives in it. Read more about Andrew Watt here.
Not only did Andrew provide an exceptional insight and understanding into the Music and Entertainment industry, but with his ongoing support and encouragement, he helped me break into the Film and Television industry of which I now hold a full time position and potential life-long career.
Andrew is an inspiring educator, lecturer and all round great human being who has given me a whole new way to look at the Entertainment Industry and my life moving forward, and for this I am forever grateful.
- Daina, Student